The Public Relations Committee (PRC) was created as a successor of the former Public Relations Working Group, which ceased to exist. In that very moment there was a great need in the organisation of an internal body whose work would be dedicated to managing the public relations of AEGEE.
The PRC is supposed to be a supporting body, mainly offering services like general PR assistance, graphic design, etc, but it can also carry out its own initiatives. The main difference compared to the former PRWG is a better integration into the workflow at the European bodies.
The PRC is not a learning platform in the first place, but a gathering of people with big interest in PR, who have already gained some experience.
The PRC was established in October 2010, during Agora Istanbul, at the initiative of Michael Makowiecki, former Communications Director of AEGEE-Europe, for the term 2010/2011. The Public Relations Committe is a body of AEGEE-Europe responsible for supporting the Network in the field of Public Relations and communication. It is coordinated by the Speaker Team, which consists of a Speaker, a Vice-Speaker and an appointed member of the Comité Directeur.
The PRC consists of several subgroups, called task force teams, all of which are responsible for tasks related to certain fields. The PRC’s task force teams are the following:
- Social Media Team – People who eat social networks for breakfast and would like to have PRC ones as a snack.
- PR+HR Team – People who are natural promoters and headhunters and like fresh blood.
- Visual Identity Team – People who call themselves #VIfreaks, that know how to use the Visual Identity of AEGEE-Europe and want to make others to love it as well.
- Design Team – People who only see vectors and pixels, and can convert ideas into art.
One of the most well-known achievements on the PRC is the establishment of an online magazine for AEGEE, The AEGEEan (www.aegee.org/magazine). However, the PRC has also been working on a set of communication guidelines for the whole Network, supporting the work of the Comité Directeur with the creation of PR materials, as well as designing PR materials for Projects and European Bodies.