BRAND | The rest of the visual identity

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BRAND | The rest of the visual identity

by Robin Verschuren » 20 Feb 2009 20:37 UTC

BRAND | the rest of the visual identity

As you can see in the movie:
http://www.youtube.com/watch?v=rG1_QNYZKus

and the presentation:
http://www.karl.aegee.org/aeg-publ.NSF/ ... tation.pdf

There is more to a brand than just a logo, and there is also more to this proposal.

Feedback, ideas, compliments or suggestions on AEGEE's full brand? Please share them here.
Robin Verschuren
 

by Samuel Pugh » 21 Feb 2009 11:59 UTC

I think you should concentrate more on building a brand around our current logo, as most members do not like the idea of a new logo. Thats my opinion.

Greetings, Sam

(You might want to look into this Facebook group: http://www.facebook.com/group.php?gid=51110859641 )
Samuel Pugh
 

Re: BRAND | The rest of the visual identity

by Wim van Ravesteijn » 21 Feb 2009 16:44 UTC

Robin Verschuren wrote:There is more to a brand than just a logo, and there is also more to this proposal.


As the logo is not liked by the people, and the whole proposal is build around the logo, you'll have to change the whole proposal to make people like it. Probably you can reuse parts of it, but I would start from scratch and make a proposal based on the current logo (beautifully shown at the top of this page!)
 
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Joined: 27 Nov 2007 02:58 UTC

by Rene Keijzer » 24 Feb 2009 17:41 UTC

Whom will be brave enough to redesign the current Key to Europe logo to a fresh look? Let's make a competition.
Rene Keijzer
 


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