“This is not in Visual Identity!” – probably a sentence you’ve heard either from PRC, a member of your local or even someone else. And hearing this makes you frustrated. “What? Why do I need to use VI? What is this!?” Say no more our friend! Here you can find eight obvious reasons why using Visual Identity is cool and the most awesome thing you can do!
Reason no. 1 | You Can Create Materials Much Faster.
Locals can simply go to the Members Portal, download some template/element, customise it to their own needs and everything is done in no more than 15-30 minutes.
Reason no. 2 | Design Artist or Not, using Visual Identity Can Make You Look Like A Pro.
You don’t have to be an expert in Photoshop, Illustrator or other programmes related to design. You can make your own VI puzzle just by using the Design Elements and following the Visual Identity Manual.
Reason no. 3 | You Contribute to AEGEE’s Identity.
By using the Visual Identity, you strengthen AEGEE’s identity both internally and externally: you and your local play an important role in building its identity. It’s like the code from a website or app; if just one line in the coding is incorrect, it cannot work properly.
Reason no. 4 | Your Mind is The Limit.
Visual Identity doesn’t limit your creativity. “No, ma’am!” It can be creatively adapted to your own ideas. People who are saying the contrary might have not really worked with it yet. So don’t believe the rumours, just give it a chance and you will see what we are talking about.
Reason no. 5 | You are More “Ready, Set, Go” to Promote Yourself.
Other international youth NGOs and especially famous companies, also have a Visual Identity and follow their own specific manuals. When you see a Coca-Cola poster,
(think of the typical one with no bottle displayed at all) you know it belongs to them, even before noticing the logo. You can check out the visual identity of every big company and you will see that we are not just saying that to impress you.
Reason no. 6 | Cool Locals Who Use The VI are An Endless Source of Inspiration.
The more the locals who use the VI, the more the approaches are different, showing the diversity inside a common path. You can bring your own cool approach to the table and maybe you can inspire others to follow your example, why not? After
all, we can all learn from each other and form an awesome community. Plus, you will help improve the “design templates archive”, to make Reasons no. 1 and no. 2 even more awesome.
Reason no. 7 | You Look More Professional towards University and External Companies.
When your local is going to fundraising meetings, sending e-mails or delivering presentations using the VI, you are using the power of a network of 13,000 members to support your project. Then, you are not just representing your local, but the whole AEGEE network is there helping you out.
Reason no. 8 | You Save Yourself from PRC Setting You in “red” in the VI Check.
Once you adapt your antenna to the VI, you will mostly forget about PRC chasing after you for having an identity that makes you look like a completely different NGO, and most importantly, the red mark will be magically turned in a lovely emerald green. So, quit the rebellion and start using the VI. You can save a lot of time, energy and resources, but also, you can learn a lot from it, whether you are experienced in design or not!
If you need more information or have any doubts, simply contact us at prc@aegee.org.
From PRC with love! #PRChard
Written by Mayri Tiido and Gerardo Garcia Diaz, vice-speaker and speaker, Public Relations Committee